Megan Nel
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People used to think that people who worked in the sports betting industry were shady types who smoked cigars and did shady business in dark rooms and back alleys, doing things that regular people like you and me would never dream of doing. We’ve come a long way since that misunderstanding, and we’ve come a long way toward normalizing what for some people can be a very enjoyable and entertaining family activity. The truth is that many people enjoy speculating on the outcome of their favorite sport or placing a friendly wager on the team that they most strongly support.¬†

The fact that sports betting was only legalized in a few states and jurisdictions in the United States until recently is the primary source of confusion surrounding this topic. But how did we begin to change the narrative surrounding sports betting in the United States? For decades, the general public has had an incorrect perception of sports betting, and bookmakers such as Betcris have worked hard to change that perception. They continue to do so today. 

An Introduction to the History of Legislation and Sports Handicap 

Less than two years ago, anyone who accepted or placed bets on sporting events outside of a small number of specific locations such as Las Vegas, Nevada faced a federal prison sentence. Bettors and bookmakers in the United States who operated outside of these parameters were considered criminals by the American legal system, as well as by many Americans. 

Even after nearly every state began operating its games of chance in the form of state lotteries in the 1970s, sports betting remained a morally repugnant activity in the United States. 

The First Piece of Sports Gambling Legislation Passed by Congress 

A few incidents suggested a link with organized crime, which paved the way for a broad association between criminal activity and all forms of sports betting. The 102nd Congress of the United States enacted the Professional and Amateur Sports Protection Act of 1992 to mitigate the negative effects of the aforementioned illegal activities (PASPA). 

Because of PASPA, betting on sporting events is now illegal at the federal level. Over the next 15 years, a significant number of states will consider legalizing sports betting; however, legislation in these states never seems to make it out of committee. 

But that was before New Jersey stepped in and changed everything. 

The pursuit of monetary profit sparks a call for reform 

The right of the federal government of the United States to tell the states what they should decide was legal in relation to about sports betting became a point of contention among the states. Industry professionals estimated that New Jersey was losing over $500 million per year as a result of the state’s prohibition on casinos offering sports betting as part of their legal operations.¬†

Even though New Jersey was the state most similar to Las Vegas, Nevada, due to the presence of Atlantic City, the state did not legally permit sports betting. More specifically, the federal government denied the state of New Jersey permission to operate sportsbooks. The current governor of New Jersey, Chris Christie, was the one who first raised the red flag. 

A referendum question was included on the ballot in 2011 as a direct result of his work as Governor of New Jersey. It was approved by a large

The United States Supreme Court Hears Arguments on Sports Betting 

In October of 2016, there was a glimmer of hope for sports bettors across the country, and that hope was finally realized. The United States Supreme Court has agreed to hear oral arguments in the New Jersey case. The Supreme Court confirmed in June 2017 that they would hear the case, making it official that it would be on their docket. 

A little more than a year later, sports bettors finally heard the words they had fought for the previous decade and a half. The US Supreme Court ruled that the PASPA violated the Constitution and thus overturned it. 

The 14th of May, 2018, will be remembered as one of the worst days in sports betting history

Within a month, the New Jersey legislature unanimously approved a bill to legalize sports betting by a 73-0 vote. As time passed, an increasing number of states began to ratify their own sports gambling laws. At the moment, 14 states have passed legislation to legalize sports betting. Another four have bills on their books that have yet to be signed into law. At least a dozen additional pieces of state legislation are currently being debated and discussed openly. Brick-and-mortar sportsbooks could now open their doors and states that allowed online wagering would see an increase in the availability of mobile sports betting apps. 

Businesses similar to Betcris, which offer a variety of online gambling services such as sports betting, online casino games, online bingo, and mobile gambling, we’re ready to offer sports betting either physically or online, and they are now legally able to do so. The first order of business for these companies was to dispel any misconceptions that members of the public may still have about the legitimacy of their current business practices.¬†

The PR Game of Sports Betting 

One of the challenges that online sportsbooks like Betcris are working hard to overcome is the negative stigma that is still associated with sports betting in some states today. The rapid progress that New Jersey made in the legalization process cemented the state’s position as one of the front-runners in the race to change the federal government’s position on the issue of sports betting being illegal on a national level. Murphy v. National Collegiate Athletic Association established the fundamental right of each state to decide what is appropriate for them in terms of sports betting as a fundamental principle. This right was central to the case.¬†

The ball was set in motion by a decision made exactly two years ago this May. Since then, sports betting operations have targeted a wide range of entities to establish a solid reputation among the general public. Partnerships formed between sportsbooks and professional sports leagues have become some of the industry’s most solid ties.¬†

Every major sport in the United States has some sort of affiliation with a sportsbook or casino. A small number of professional sports teams have also entered into partnerships with various sports betting operations. 

As more states legalize sports betting, sportsbooks will need to constantly reinvent their public relations strategy. This is because the competition for the next bet will continue to heat up. There is some evidence that suggests team sponsorship could be an effective marketing strategy. 

Several sportsbooks, including Betcris, have already formed alliances with casino operations. This is usually the result of state laws enacted to legalize sports betting. Furthermore, both sports bars and event venues present a significant opportunity for growth. Advertising during specific events will attract bettors who will use specific sportsbook features, as well as new customers. 

When the United States Supreme Court overturned the 1992 PASPA law, the landscape of sports betting in the country was dramatically altered. Businesses dealing in sports betting could immediately see a plethora of potential opportunities. As part of their marketing strategies for their respective businesses, they have made efforts to dispel common misconceptions about sports betting. 

Furthermore, there is a strong emphasis on developing strategic alliances with reputable sports organizations to raise brand awareness. Despite the fast-paced changes in the sports betting industry, Betcris and other American companies are ready to get in on the action. 

Betcris has been in business since 2006 and allows all of our customers to place sports wagers at any time and from any location in the world. 

It provides safe, legal, and secure betting options on major sporting events, as well as horse racing and casino games in regions where these activities are legal. Betcris is without a doubt the best legal online sports betting and entertainment center, and it is open 24 hours a day, seven days a week.